Apple has always advocated users’ privacy, and on those similar lines the iPhone-maker has introduced a new technology in Safari browser that aims to stop ads from tracking users across the web. Seen as a dig ad Facebook and Google that have been mired in controversies related to ad on their platforms, the solution will allow advertisers to measure the effectiveness of their ad campaigns on the web without compromising on users’ privacy. In simpler terms, the company’s “Privacy Preserving Ad Click Attribution” will not let advertisers track what you are browsing on the web after you clicked their ad on a certain website.
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