Krafton has announced a new campaign called 'Game Responsibly' for Battlegrounds Mobile India.
Krafton has announced a new campaign to drive its ‘Game Responsibly‘ initiative for BGMI. The campaign will not only include a series of films to encourage gamers to consider their mental health. It will also promote responsible gaming habits among players. This also means that Krafton will start implementing more stringent control over players under 18.
“We care deeply for our gamers, hence we acted. These changes have been made to ensure responsible gaming practices are adopted by gaming enthusiasts; specially minors. It also asserts the integrity and fairness of our business practices of putting community first. Yes, we aim to offer the best entertainment and experiences to our gamers, but at the same time mental and physical health of our players remains one of our top priorities” said Mr. Wooyol Lim, Head of Battlegrounds Mobile Division at Krafton.
The developers noted in their press release, “BATTLEGROUNDS launched with an array of efforts to make sure that while players have a fun time playing BGMI, they take adequate care of their physical and mental health, and parents are also equipped adequately with tools to impart healthy checks and balances while playing BGMI.”
Every under-18 player that wants to play BGMI will now need to register a parent or guardian before they can play. An OTP will first be sent to the parent or guardian’s phone number, and only then can the minor start playing. Further, minors will also not be able to play for over three hours a day. On top of this, all players will not be allowed to spend over Rs 7,000 per day.
Other steps taken by Krafton include a ‘Virtual World Warning Message’ that will include in-game text and in-game audio that reinforces the message. Further, all players will get timely reminders to take a break when playing the game. Finally, the developers have reduced violence and bloodshed in the game and have set parameters to keep language in check.
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