Whirlpool claims new 3 Door format with up to 43% less cold air loss than 2 Door models.
Protton NXT brings up to 40% extra storage space for fruits and vegetables.
They feature 4 Star BEE rating under 2026 standards.
Whirlpool of India Limited has launched a new 3 Door frost-free refrigerator range called the Protton NXT in India. The company says the new format reduces cold air loss by up to 43% compared to conventional 2 Door refrigerators, while offering more usable space and advanced freshness technologies. As it comes at a starting price of Rs 27,500, it seems to target the mid-premium segment.
SurveyPrice and availability
The Whirlpool Protton NXT 3 Door refrigerator range starts at Rs 27,500 in India. It is available across leading retail outlets and major online platforms.
Specifications and features
While exact capacities vary by model, the Protton NXT range offers:
- 3 Door frost-free design
- Up to 40% extra space for fruits and vegetables
- Fresh Flow vents for 360-degree cooling
- Microblock Technology, claims up to 99% bacterial growth prevention
- Active Deo system to prevent odour mixing
- FreshNXT technology for moisture control
- 4 Star energy rating under 2026 BEE norms
In real-world terms, the 3 Door format separates the freezer, refrigerator and vegetable crisper sections. This means users only open the section they need, reducing temperature fluctuations. Less cold air escapes, so the compressor works less frequently, which can improve long-term energy savings and maintain stable cooling.
The 360-degree airflow system aims to distribute cool air evenly across compartments. In practical use, this should help avoid hotspots that can spoil food faster, especially in large weekly grocery loads.
The new fridge comes with Microblock technology, integrated into key internal components, that is designed to inhibit bacterial growth. It can support longer freshness for stored items. The company claims up to 15 days of freshness, depending on storage conditions.
The focus on moisture control through FreshNXT technology also aligns with Indian cooking habits, where leafy vegetables, cut produce and leftovers are common. Excess moisture often leads to faster spoilage, so controlled humidity can help reduce food waste.
Also, something worth noting is that the 4 Star BEE rating under 2026 standards is significant. Energy norms have become stricter in recent years, and refrigerators are one of the few appliances that run 24/7. A higher rating can reduce electricity bills over time, which matters for cost-conscious buyers.
Whirlpool has given it a premium but clean finish that should match or enhance your indoor decor.
Before you buy, you should check if the overall capacity meets your family’s requirements. Also ensure your house meets the height and compartment layout.
And keep reading Digit.in for similar stories.
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G. S. Vasan
G.S. Vasan is the chief copy editor at Digit, where he leads coverage of TVs and audio. His work spans reviews, news, features, and maintaining key content pages. Before joining Digit, he worked with publications like Smartprix and 91mobiles, bringing over six years of experience in tech journalism. His articles reflect both his expertise and passion for technology. View Full Profile
