HTC may not be as good as it was before but it seems that the company is doing whatever it can to stay in the market. In December, the company launched the HTC Desire 12s in Taiwan and now it’s likely working on a new mid-range device. A phone, with model number 2Q7A100 powered by Qualcomm's upper mid-range Snapdragon 710 chipset, has been spotted on Geekbench website. The processor is complemented by 6GB RAM.
The phone is seen running Android 9 Pie and having a compute benchmark score of 6979 on the benchmarking website. Compute Benchmark measures the performance of the CPU at performing common compute tasks, for example, image processing. As mentioned above, the HTC Desire 12s was launched at the company’s home soil, and it has Qualcomm snapdragon 435 SoC - an entry-level chipset.
In July last year, a report said that the company has wrapped up its business in India. As a result, nearly 70 members of the team who handled various operations in the country had reportedly resigned from their posts. The Taiwanese giant, however, planned to sell virtual reality devices online, while the remaining India business was said to be controlled from Taiwan.
In November, things took a u-turn and a media report said that the smartphone brand may return to the Indian market with a new business strategy. It was speculated that HTC was in talks with homegrown players Micromax, Lava and Karbonn to return to the country, and earn royalty in return. The company now sells a few old models it had launched last year on e-commerce platforms like Amazon and Flipkart.
Counterpoint Research found that Xiaomi and Samsung led the market with 28 percent and 24 percent share in the calendar year 2018. They were followed by Vivo, Oppo and Micromax on third, fourth and fifth spots, with 10 percent, 8 percent and 5 percent share respectively. HTC, Lava and Karbonn were among the remaining brands that captured the 25 percent of the total market share.