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Apple may ship only 20 million iPhone X units this year, but says phones will be available in stores on launch day

By Shubham Sharma | Published on 25 Oct 2017
HIGHLIGHTS
  • Apple has assured customers that the iPhone X will be available in stores on launch day despite reports of only 20 million units being shipped this year.

Apple may ship only 20 million iPhone X units this year, but says phones will be available in stores on launch day

Apple has been facing production issues with the iPhone X due to the complexity of its new TrueDepth camera system. Even though the iPhone X stocks are expected to be highly limited, the company has announced that customers walking in early into Apple stores and other retail stores will get to buy the phone on launch day. 

The iPhone X will be up for pre-orders in India on October 27. It will be available starting November 3, if Apple keeps up with their shipment targets. According to a report by the Nikkei Asian Review, Apple will only be able to ship 20 million units of its flagship iPhone X this year. This is only half of the total units planned for the year. However, the company has said that the iPhone X will be available for walk-in customers on launch day. Apple adds that buyers are “encouraged to arrive early” as the availability for the smartphone will be limited.

Talking about the reduced iPhone X shipments, Nikkei Asian Review says that the Cupertino based company is facing technical issues with the face authentication feature on the phone. This is in line with another report by Ming-Chi Kuo, the Apple analyst with KGI Securities. Kuo had said that the complexity of iPhone X’s TrueDepth camera system is delaying its production. 

The report further states that Apple is in negotiations with other manufacturers for additional production of some parts of the smartphone. The company is reportedly manufacturing around 10 million iPhone X units every month. 

Amidst all these reports of Apple facing production issues, the company announced in its newsroom post that the iPhone X will be available for buyers from November 3 in more than 55 countries and territories, India included. The smartphone will be up for pre-orders starting October 27 and will be priced starting at Rs 89,000 for the 64GB model  and Rs 1.02 lakh for the 256GB variant.

Shubham Sharma
Shubham Sharma

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iphone X iphone x launch iphone x preorder apple store
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