OpenAI declined to become Apple’s custom AI model provider in late 2025, according to the Financial Times.
Apple selected Google Gemini to run the next version of Siri in a major expansion of its AI partnership with Google.
Despite the move, OpenAI remains part of Apple’s ecosystem through existing ChatGPT and Visual Intelligence integrations.
Apple recently announced a partnership with Google Gemini, implying that the search giant will support its upcoming AI features and Siri. However, one question arose in everyone’s minds: had OpenAI lost one of its most significant opportunities? According to the Financial Times, OpenAI has decided not to play a more significant role in powering Apple’s next-generation Siri.
SurveyAccording to sources, OpenAI made a conscious choice not to become Apple’s custom large language model provider in late 2025. Instead, the company is said to be focusing on developing its own AI hardware, with the goal of creating products that can compete directly with established technology giants rather than further embedding itself in their ecosystems.
According to one source, Apple’s eventual partnership with Google was a natural fit for two established industry players. Apple announced earlier this week that it has selected Google’s Gemini models to power the next iteration of Siri, a significant expansion of its AI collaboration with Google.
OpenAI’s decision is noteworthy, given its increasing overlap with Apple in other areas. Jony Ive, the former Apple design chief, joined OpenAI in May 2025 and is reportedly working on a new AI-focused device. The company has also been linked to efforts to recruit Apple hardware engineers and gain access to its manufacturing supply chain.
Even after stepping away from a larger Siri role, OpenAI will remain present in the Apple ecosystem. For those unfamiliar, Apple announced in mid-2024 that ChatGPT would be integrated into Siri, allowing users to ask the chatbot specific questions. ChatGPT is also used in Apple’s Visual Intelligence feature, which allows users to identify objects and locations with their iPhone cameras.
Apple’s agreement with Google is believed to be a long-term one, with reports claiming the iPhone maker will pay billions of dollars over the course of the partnership. Google has stated that the collaboration will support Apple’s on-device and private cloud AI strategy while maintaining its privacy standards.
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Ashish Singh
Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile
