Microsoft and Flipkart announce cloud partnership to enable better customer experience

By Karthekayan Iyer | Published on 20 Feb 2017
  • Flipkart will adopt Microsoft's Azure for its public cloud platform, and use advanced services like Power BI and Cortana Intelligence Suite. This partnership between Flipkart and Microsoft is aimed at improving Flipkart's customer experience.

Microsoft and Flipkart announce cloud partnership to enable better customer experience

Microsoft has inked a new cloud partnership deal with Flipkart, the largest Indian e-commerce company. Under the new agreement, Flipkart will adopt Microsoft's Azure Cloud services for its public cloud platform. Microsoft CEO Satya Nadella and Flipkart Group CEO Binny Bansal announced the collaboration at the AI Intelligent Cloud event in Bengaluru.

"At Microsoft, we aim to empower every Indian and every Indian organization with technology and key to this is forging strategic partnerships with innovative companies like Flipkart. Combining Microsoft's cloud platform and AI capabilities with Flipkart's existing services and data assets, will enable Flipkart to accelerate its digital transformation in e-commerce and deliver new customer experiences," said Satya Nadella, CEO, Microsoft.

Microsoft says the collaboration will help Flipkart scale up its services and deliver a better shopping experience. As part of Azure, Flipkart will leverage artificial intelligence, machine learning and analytics to optimise its data. The e-commerce giant will also leverage Cortana Intelligence Suite and Power BI for delivering better customer service. "With powerful insights about its business and new, intelligent services, Flipkart can deliver increasingly relevant and personalized experiences to its customers," Microsoft said in a press release.

"Flipkart has always been committed to its vision of transforming commerce in India through technology. Given Microsoft's strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, e-commerce and markets to make online shopping more relevant and enriching for customers," said Binny Bansal, Group CEO and Co-Founder, Flipkart.

With the deal, Flipkart is essentially moving towards a hybrid cloud infrastructure. The company will use Microsoft Azure as an additional layer of advanced cloud technologies and analytics for its existing data centres. Microsoft say that it has over 100 datacenters and its local datacenters are located in Pune, Mumbai and Chennai, all of which combine to give Flipkart better, stronger technology at hand.

Karthekayan Iyer

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