Amazon Prime Day 2026 dates announced: bank discounts, new launches and all we know
Follow UsAmazon's 10th Prime Day in India runs for 72 hours
SBI and Axis Bank cardholders get an additional 10% instant discount
The sale features over 500 new product launches from 100-plus brands
Amazon has confirmed the dates for its 10th annual Prime Day sale in India. The sale is going to start in the first week of July and as is customary, will go on for 72 hours. The e-commerce giant has also revealed some bank offers, discounts on payment options and has also discounted its Prime membership subscription pricing. Amazon will also be leaning heavily on AI during the Prime Day sale and has revealed a set of AI-powered tools to help shoppers with products and offer recommendations.
SurveyPrime Day sale dates revealed
Amazon has confirmed the dates for its 10th annual Prime Day sale in India, running for 72 hours starting at 12AM on 4 July and concluding at 11:59PM on 6 July 2026.
Bank discounts and payment offers
During the Prime Day sale, Amazon is offering some bank discounts and payment offers. SBI and Axis Bank credit card holders, including EMI transactions, get an additional 10% instant discount during the sale. Amazon Pay ICICI Bank Credit Card holders get unlimited 5% cashback on Prime member purchases.
In addition, Amazon Pay Later offers interest-free EMIs split across three instalments on cart values of Rs 1,500 and above. Travel bookings through MakeMyTrip carry a 10% instant discount, alongside discounts of up to 75% on hotels and up to 17% on bus tickets.
Prime Day launches
Amazon says the sale will include more than 500 new product launches from over 100 Indian and global brands. Electronics brands taking part include Samsung, OnePlus, HP, Lenovo, Asus, iQOO and Redmi. Fashion and lifestyle brands include Adidas, Allen Solly, Puma and Van Heusen, while home and kitchen brands include LG, Bosch, Crompton and Shark Ninja. The sale also features small and medium businesses, regional artisans and women-led enterprises.
During the sale, Amazon devices also get discounts of up to 45%, covering Echo smart speakers, smart displays and Fire TV devices.
Prime Day membership pricing
If you are not a Prime member, you can become a new subscriber by signing up during the anniversary period and access reduced annual pricing across Amazon’s three membership tiers. Standard annual Prime drops to Rs 999 from Rs 1,499, Prime Lite drops to Rs 599 from Rs 799, and the Prime Shopping Edition drops to Rs 299 from Rs 399.
AI-powered shopping tools
Amazon’s in-house Rufus shopping assistant offers product recommendations, price comparisons and buying advice through natural language queries. Lens AI allows visual product search using images instead of text. AI Review Highlights and Buying Guides summarise customer feedback to speed up product research.
The most recent addition is Prime Playback, launching on 18 June for select members ahead of the sale itself. It generates a personalised video summary of a user’s shopping history and streaming preferences over the past year, similar to the kind of year-in-review formats popularised by music streaming platforms such as Spotify Wrap.
