Google may launch AI Ultra Lite plan to bridge gap between Pro and Ultra tiers
Follow UsThe new mid-tier plan could sit between Pro and Ultra, targeting users needing more compute without a steep price jump.
A growing “token crunch” driven by AI coding and agent workflows is pushing demand for flexible plans.
Google is also working on a usage dashboard, similar to offerings from OpenAI and Anthropic.
Google is reportedly working on a new mid-tier AI subscription plan amid the rising demand for AI tools and increasing competition. The new plan will reportedly be referred to as the AI Ultra Lite and is expected to sit between the company’s existing Pro and Ultra tiers. The plan, as per the report, will offer higher usage limits without a steep jump in the pricing.
SurveyAccording to recent findings from app code, the upcoming tier can serve as a bridge for users who find the current $20 Pro plan too restrictive but are unwilling to pay for the premium Ultra subscription. While the exact price has not been revealed, the report suggests it will be in the mid-range, similar to OpenAI and Anthropic.
The move comes at a time when AI platforms are experiencing what many call a token crunch, with heavier workloads like coding and agent-based workflows pushing usage limits faster than ever. This has resulted in an increase in demand for flexible subscription tiers capable of handling higher compute demands without increasing costs.
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According to the reports, in addition to a new plan, Google is developing a Gemini-specific usage dashboard. Subscribers will be able to monitor their token consumption, including short-term and weekly limits, and manage high-intensity tasks more effectively. Similar tools are already available on rival platforms that help users track and optimise their usage.
The development suggests that Google is preparing for increased adoption of its AI tools, particularly as it seeks to boost Gemini’s appeal among developers. The company is already preparing for its annual I/O conference, where it is expected to demonstrate improvements in AI offerings.
However, it should be noted that the features are in development, and Google has not confirmed them.
