Apple to take on Amazon Prime with bundled subscription service

By Sameer Mitha | Published on 17 Aug 2020
HIGHLIGHTS

Apple is expected to launch bundled offers of its services along with the iPhone 12 later this year.

The bundles are speculated to be of various tiers, offering different combinations of Apple’s services.

Some of these services could be a combination of Apple Music, Apple TV and Apple Arcade, for example.

Apple to take on Amazon Prime with bundled subscription service

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Information circulating the internet suggests Apple could be looking at introducing bundled services, along with the launch of the iPhone 12. The information comes from a Bloomberg report which indicates that the service called Apple One is “designed to encourage customers to subscribe to more Apple services.”

Just like Amazon Prime, which gives users access to Prime Delivery, Prime Video and Prime Music, Apple One will combine Apple’s services into one cohesive package. While the price of the package isn’t known, the report highlights that there could be different levels of packages with various permutations and combinations designed based on users needs. 

Apple to take on Amazon Prime with bundled subscription service

According to the Bloomberg report, “A basic package will include Apple Music and Apple TV+, while a more expensive variation will have those two services and the Apple Arcade gaming service. The next tier will add Apple News+, followed by a pricier bundle with extra iCloud storage for files and photos”.  

So, if you are one that subscribes to Apple Music and video streaming service, then the basic tier may be a better value for money proposition for you. If you are one that uses Apple’s hardware ecosystem like Macs and iPhones, then the top tier offering iCloud storage could be a better option for you. The new bundled services are expected to work with Apple’s Family Sharing system, which means that the bundle may be accessible by up to 6 people. 

Apple got into the subscription business with the launch of Apple Music and subsequently launched Apple TV+ to rival Netflix and Prime Videos and also, Apple Arcade to rival services like Hatch Entertainment. However, until now, all these services require individual subscriptions. Apple’s iCloud has been around for some time and is used to back up an iPhone, iPad or Mac along with users Photos and more. 

Apple has given customers an incentive to try out their new services in the past. When Apple launched Apple TV+, the company gave out a year of free subscription to anyone who purchased an iOS, macOS, tvOS, iPadOS device on or after September 10, 2019. According to the report, Apple may try the same, giving a years subscription of Apple Arcade to anyone that purchases an Apple TV device.

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Sameer Mitha

Sameer Mitha lives for gaming and technology is his muse. When he isn’t busy playing with gadgets or video games he delves into the world of fantasy novels.

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