Boston Consulting Group (BCG) and Google India today released a report ‘Digital Powers Consumer Durables: A $23 billion Opportunity by 2023’ which says that consumer durables industry will reach $36 billion by 2023. The report further says that $23 billion of this will be digitally influenced sale. The report states digital influence varies by product categories today with it being 33% for high average selling price (ASP) durables like ACs, Televisions, Refrigerators and Washing machines and 20% for lower ASP products like small appliances, water purifiers and microwaves.
- Compare Mobile Phones NewsIn DepthPress ReleaseHow to'sReviews
- Digit SquadVideosPhotos Contest Hot Deals