Despite claims of being 'better prepared', Moto E ran out of stock on Flipkart. Should Motorola look other other partners in India to increase sale of its popular smartphones.
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Flipkart has announced resuming sale of its popular Moto E smartphone on its website from tomorrow 11 a.m. It may be recalled that the Moto E had gone out of stock from Flipkart within two days of the launch on the website.
Motorola has been selling its smartphones in India exclusively via Flipkart. Moto G was the first smartphone to be launched under this partnership. The smartphone saw a massive popularity in India with Flipkart selling 20,000 Motorola Moto G units within hours of its debut.
However, Flipkart and Motorola faced stock shortage and were severely criticised for not being able to deal with huge demand. For the Moto E, Flipkart and Motorola were supposed to be "better prepared". In fact, on the day of launch, Flipkart's vice-president for retail Michael Adnani claimed the company had ensured “about 1 lakh Moto E devices have been shipped to in India and more orders would be placed with manufacturers in China when sales pick up pace”.
However, the Moto E was out of stock soon after it launched on the e-commerce website. According to reports, Flipkart expected the stocks to last for a few days, but were sold out in less than 48 hours the launch.
The Moto E is gaining popularity in India mainly because of its affordable pricing, solid design and good enough specifications. Motorola has stressed on continuing its exclusive tie up with Flipkart, though other e-commerce websites and offline retailers have shown keen interest in selling the new Moto devices.
Do you think Motorola should sell its Moto smartphones through other e-commerce websites as well? Or, Flipkart should be better prepared to avoid lack of stock? Let us know your views in the comments section below:
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