- Word of mouth is the most prominent influencing source to buy a smartphone
- Offline outlets still hold relevance in Indian market
- OnePlus is the most preferred premium Android smartphone brand
One out of three, that is about 33 percent of consumers, prioritise good deals and availability of latest hardware specification or feature while they are buying a new smartphone, the latest Consumer PULSE research study by market research firm International Data Corporation (IDC) has noted. The behaviour can be attributed to multiple sales events as well as high decibel marketing by eTailers offering attractive financing schemes making smartphones affordable.