Xiaomi has announced that it has invested $25 million in Hungama Digital Media Entertainment. This investment comes alongside its existing investors - Intel Capital, Bessemer Venture partners, and billionaire Rakesh Jhunjhunwala. This is the first time Xiaomi has invested in an Indian company, and plans to integrate content from Hungama’s services onto its platforms, which includes themes and ringtones. The smartphone manufactures says that this shows its strategy to introduce localised internet services to its phones in India, as well as its commitment to the country. Xiaomi claims that over 75% of its smartphones sold in the country are made in India.
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