IDC predicts pc shipments will grow in 2015 due to Govt, education projects.
PC market will grow in 2015 in India driven by government-aided education projects and improved business sentiment in the enterprise business, according to IDC.
Market research firm IDC anticipates the overall PC market in India to see growth this year, compared to 2014. The growth with be driven by government-aided education buying in the commercial PC business. The firm forecasts, “In the short term, inventory issues and constrained buying from end-users is likely to impact January-March 2015 sales.”
IDC Research Manager Kiran Kumar said, “Special education projects and improved business sentiment in the enterprise business will continue to drive commercial PC volumes in 2015,” it has projected. “On the consumer business, opportunity is ripe for vendors to drive penetration and improve overall business. We expect new entry level price points to be created for full-blown PCs with innovative form factors and that will continue to drive excitement in this category.”
Kumar stated that the consumer PC market stood at 4.9 million units in 2014, with year-on-year growth of just 1.7% over 2013.
"Continuing from 2013, consumer sentiments remained frail until the elections. However, stable government in the center aided hopes on reforms and economic progress boosting overall end-user confidence," he added.
IDC’s Asia Pacific Quarterly PC Tracker, Feb 2014
IDC’s Asia Pacific Quarterly PC Tracker, Feb 2014
"The primary reason for the plunge was that barring fulfillments for ELCOT Phase III, the contribution of large education projects was not exciting in 2014 compared to 2013," IDC Market Analyst Manish Yadav said. Also, enterprise users have been cautiously optimistic by pinning their hopes on the direction of reforms, which are still quite uncertain, he added. "This is with the exception of BFSI, where IT spending returned to a rapid surge in 2014 for both capacity expansion and hardware refresh," Yadav said.
Read: Android dominates smartphone market with 81 percent share: IDC
Source: IDC
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