Nothing released an awareness video warning customers about the rise of fake CMF and Nothing products in India.
The company seized over 1,100 fake chargers and earbuds and is working with police to stop counterfeit sellers.
Nothing urged buyers to check seller details carefully and avoid deals that look too cheap or suspicious.
Nothing has released a new awareness video in India about the growing problem of fake CMF and Nothing products being sold in the market. This comes after the company launched a probe with the Delhi Police to take action against counterfeit goods. During this action, more than 1,100 fake chargers and earbuds were seized. In the video, Akis Evangelidis, co-founder and India president of Nothing, speaks directly to customers. He explains that fake products are increasing, warns about the risks of using them, and shares what the company is doing with authorities to stop the problem. The company shared this message at a time when it is growing fast and seeing strong demand for its products across India.
SurveyThe company said it has seen a sharp increase in fake accessories and devices being sold through both online and offline channels. Some listings even promote products and colour variants that were never officially launched by Nothing or its sub-brand CMF. Most of these listings feature unknown brand names and are claimed to be compatible with original products. They also have very few reviews and are priced significantly lower than authentic products.
The video has been released on Nothing India’s official YouTube channel and focuses on consumer safety. Evangelidis says that fake products may look like original devices at first glance. But they do not meet the company’s quality or safety standards. They are not tested through the company’s regular checks. Hence, they may not work properly and can even cause safety problems for buyers, degrading the overall experience for the users.
Nothing also clarified that the brand is closely working with the enforcement agencies across several cities to identify and stop such supply chains, and the recent Delhi operation is just a part of a wider effort to take action against sellers involved in counterfeit trade. Through the video, the company has also urged customers to stay alert and advised the buyers to check the seller details carefully prior to buying the devices to avoid buying the fake products. Furthermore, the buyers are also advised to report the deals that seem too good to be true.
Also read: India AI Impact Summit 2026 shut for public on Feb 19 for PM Modi visit, event extended till Feb 21
The awareness push comes during a period of strong momentum for Nothing in India. The company recently opened its first flagship store in Bengaluru, which saw more than 2,000 visitors on launch day. According to IDC’s Worldwide Quarterly Mobile Phone Tracker 2026, Nothing recorded over 45 per cent growth in 2025, emerging as the fastest-growing smartphone brand of the year.
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Bhaskar Sharma
Bhaskar is a senior copy editor at Digit India, where he simplifies complex tech topics across iOS, Android, macOS, Windows, and emerging consumer tech. His work has appeared in iGeeksBlog, GuidingTech, and other publications, and he previously served as an assistant editor at TechBloat and TechReloaded. A B.Tech graduate and full-time tech writer, he is known for clear, practical guides and explainers. View Full Profile
