Keeping users’ privacy in mind, Google has brought camera to the Search and introduced new features in its core service. Google Search now comes with Augmented Reality (AR) capabilities, an Incognito Mode and additionally, new camera capabilities have been announced for Google Go Search app, which is available for entry-level devices. According to Google CEO Sundar Pichai, these new additions will help the company’s “mission to organise the world's information and make it universally accessible and useful.”
“We're going from a company that helps you find answers to a company that helps you get things done ... we want our products to work harder for you ... they all share a single goal: to be helpful. Our goal is to build a more helpful Google for everyone ... to increase your knowledge, success, health, and happiness. Building a more helpful Google for us always starts with search,” he said while delivering the keynote at Google I/O.
On the stage, Google showed off how Search will now return 3D augmented reality models in its results. Users will soon be able to search for a pair of shoes, and check them from all angles in AR, from the Search itself. Further, this can also help students. For example, if a user searches for musculature, he/she can get a model of human muscles, which can either be examined as an ordinary 3D object on the screen or “see” the object in the real world by placing a 3D model on a table right in front of you. The new feature by Google heavily uses AR to deliver content.
Google has introduced the Incognito Mode in Search, which when enabled will not retain the search history, There will be an option to toggle the feature on and off. “Privacy and security are the foundation for all the work we do,” Pichai said, adding that the filters enabling auto-deletion of web and app activity will become available starting today with support for auto-deleting location history “in the coming weeks.”
The company has added Google Lens capabilities in Google Go. This will let users translate text and display it on their screen in real time. When a user points their camera at any text, the Assistant will read it out loud in the language selected by the user. It will even highlight the words as they are read out loud so that a user can follow along. One will be able to tap on specific words to search for and learn its definition. Google says that the update will be 100kb small and will start rolling later this month.