Xiaomi has introduced its own crowdsourcing platform in India. Predictably called Mi Crowdfund, the platform aims to offer users a curated list of products that they can pay for. The catch being that the product needs to reach a specific sales target within a certain time period. If the sales target is reached, all customers get the product. However, if the target is not met, the product is cancelled and the backers get their money back.
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