Apple turns to Google Gemini to fix Siri’s long-standing AI problems: Here’s why

HIGHLIGHTS

Apple is preparing a major upgrade for its Siri voice assistant, and it’s turning to Google for help.

Apple has signed a multi-year deal with Google.

Under the agreement, Apple will base its new Apple Foundation Models on Google’s Gemini models and cloud technology.

Apple turns to Google Gemini to fix Siri’s long-standing AI problems: Here’s why

Apple is preparing a major upgrade for its Siri voice assistant, and it’s turning to Google for help. The iPhone-maker has signed a multi-year deal with Google to use Gemini AI models as the core technology behind the next version of Siri, which is scheduled to launch later this year.

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Under the new agreement, Apple will base its new Apple Foundation Models on Google’s Gemini models and cloud technology. These models will power a more personal and capable Siri and support future Apple Intelligence features.

In a joint statement, the companies said, “Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology.” This shows Apple is now willing to rely on an outside partner for the core brains of its AI.

The partnership also deepens the already close but complicated relationship between the two tech giants. Google is already the default search engine on Apple devices, but this deal takes their cooperation much further.

Also read: Google stops showing AI Overviews for certain health questions

Why Apple choose Google Gemini

Apple reportedly tested several AI options before choosing Gemini. According to Google, Apple decided that “Google’s Al technology provides the most capable foundation for Apple Foundation Models and is excited about the innovative new experiences it will unlock for Apple users.”

Also read: OpenAI asks contractors to upload real work from past jobs to test AI agents: Report

For Google and its parent company Alphabet, the deal is a huge win. Gemini will now reach Apple’s massive user base worldwide. Apple also made it clear that privacy remains a priority. The statement said, “Apple Intelligence will continue to run on Apple devices and Private Cloud Compute, while maintaining Apple’s industry-leading privacy standards.” So, we can say that while Google will be supplying the intelligence, Apple will stay in control of how it is used and protected.

Ayushi Jain

Ayushi Jain

Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile

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