Apple may ditch Vision Pro successors to focus on smart glasses, claims analyst

HIGHLIGHTS

Apple has reportedly scrapped its Vision Pro successor plans, with only two smart glasses products left on the roadmap

AI smart glasses are still on track for late 2027, but display-equipped AR glasses have slipped to 2029

Gurman says a Vision Pro 2 exists in testing but the headset category is "on ice" at Apple

Apple may ditch Vision Pro successors to focus on smart glasses, claims analyst

Apple’s spatial computing ambitions look very different today than they did a year ago. Analyst Ming-Chi Kuo posted on X this week, saying that the XR roadmap he published in June 2025, which originally featured seven products, is no longer a useful reference. Most of those products have been shelved. What remains is a two-product plan: a pair of AI smart glasses expected in late 2027 and a display-equipped augmented reality headset pushed to 2029 at the earliest.

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Kuo attributes the overhaul to John Ternus, who takes over as Apple CEO on 1 September 2026 from Tim Cook, who will remain Executive Chairman. The decision to consolidate Apple’s XR roadmap was reportedly signed off by Ternus and, according to Kuo, happened some time ago. “I think removing the Vision Pro line was the right call, as Apple shifts resources toward smart glasses with greater mass-market potential,” he wrote.

Bloomberg’s Mark Gurman filled in some of the timeline on the products that did not make it. The Vision Air, a lighter version of the Vision Pro headset, was discontinued in October 2025. A separate set of display glasses designed to work alongside a Mac was killed in January 2025. Gurman also confirmed that the AI glasses have slipped from early 2027 to the end of the year.

The two analysts diverge on one point. Kuo says Apple no longer has a Vision Pro successor in its roadmap. Gurman says a Vision Pro 2 does exist in testing, but that the headset category as a whole is “on ice” at Apple. 

The original Vision Pro, which launched in early 2024 at $3,499, was widely regarded as an impressive technical achievement that struggled to find a mainstream audience. The pivot toward AI glasses, which are expected to compete directly with the Meta Ray-Bans and other AI glasses, reflects a reorientation of where consumer demand for wearable technology is actually heading.

Siddharth Chauhan

Siddharth Chauhan

Siddharth reports on gadgets, technology and you will occasionally find him testing the latest smartphones at Digit. However, his love affair with tech and futurism extends way beyond, at the intersection of technology and culture. View Full Profile