Meta is getting ready to introduce new paid subscriptions across its platforms, including Instagram, Facebook and WhatsApp.
Meta plans to test premium plans that offer users extra features focused on productivity, creativity, and expanded AI tools, while keeping the basic versions of the apps free.
Each app will get its own type of subscription with different benefits.
Meta is getting ready to introduce new paid subscriptions across its platforms, including Instagram, Facebook and WhatsApp. The company confirmed to TechCrunch that it plans to test premium plans that offer users extra features focused on productivity, creativity, and expanded AI tools, while keeping the basic versions of the apps free. According to Meta, each app will get its own type of subscription with different benefits. Rather than sticking to one fixed plan, the company wants to test multiple feature bundles and see what users find most useful.
SurveyAlso read: Elon Musk’s X under scrutiny after Grok AI found making explicit images
A big part of these subscriptions will include AI. Meta plans to scale Manus, an AI agent it recently acquired for a reported $2 billion. The company will take a two-part approach: Manus will be built into Meta’s apps, and it will also continue to be sold as a standalone subscription for businesses. Meta has already been seen working on adding a Manus AI shortcut inside Instagram.
Meta is also planning to charge for advanced AI features. One example is Vibes, its AI-powered short-form video tool inside the Meta AI app. Vibes allows users to create and remix AI-generated videos. While it has been free since launch, Meta plans to move it to a freemium model.
Also read: Apple may introduce AI powered Siri with iOS 26.4 next month: Eligible devices, features and more
On Instagram, the subscription may allow users to create unlimited audience lists, see which followers don’t follow them back, and view Stories anonymously so the poster won’t know they were watched.
It’s important to note that the new subscriptions will be separate from Meta Verified. Meta Verified mainly targets creators and businesses with perks like a verified badge, direct support, and impersonation protection. The upcoming subscriptions are meant for a wider audience, including everyday users.
Also read: Google Pixel 10 price drops by Rs 12,000 on this platform: Check deal details here
Follow Us
Ayushi Jain
Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile
