When it comes to marketing your B2B enterprise app, a lot of the groundwork has already been laid. Unlike a consumer app, which may be developed with consumer insights in mind, but still in somewhat of a vacuum—you’ve already been working closely with a select group of potential customers, so you should have a good idea of what they need to hear to move forward. Your understanding of pain points led to the development of a solid product plan—and then the creation of your proof of concept helped refine the product and further strengthen your customer relationships. With all of that insight and information, you’re now ready to scale the product to its final version—and market it to real, paying customers. To get those customers on board, you’ll need to convince them that your product solves a real need, helping workers be more efficient and improving the company’s bottom line.
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