Apple’s iPhone Air is struggling to find buyers, and its poor sales are reportedly influencing other smartphone makers in China
Major Chinese smartphone companies like Xiaomi, Oppo, and Vivo are now reconsidering or freezing their own plans for ultra-thin phones.
Xiaomi likely had plans for a true Air model to compete with Apple, while Vivo aimed to make its mid-range S series phones thinner.
Apple’s iPhone Air is struggling to find buyers, and its poor sales are reportedly influencing other smartphone makers in China. According to DigiTimes, major Chinese smartphone companies like Xiaomi, Oppo, and Vivo are now reconsidering or freezing their own plans for ultra-thin phones.
SurveySince its launch in September, the iPhone Air has faced disappointing sales. Apple has reportedly cut back production, and its supply chain has scaled down shipments. Foxconn, one of Apple’s main suppliers, has reportedly dismantled all production lines for the iPhone Air. Another supplier, Luxshare, stopped making the device at the end of October, according to the report.
The slow sales of the iPhone Air appear to have a ripple effect on competitors. Xiaomi likely had plans for a true Air model to compete with Apple, while Vivo aimed to make its mid-range S series phones thinner. Now, both companies are said to have paused these projects.
Also read: Apple may soon increase iPhone 17 price in India by Rs 7,000, here is why
Apple had hoped the iPhone Air’s slim design would attract consumers. It is the first major iPhone redesign since the iPhone X in 2017. To achieve the ultra-thin 5.6 mm profile, Apple had to make compromises. The iPhone Air has a smaller battery and only one rear camera, yet its price starts at Rs 1,19,900.
The poor response from customers has reportedly led Apple to rethink the iPhone Air’s next generation. Reports claim the company is delaying the second-generation model to redesign it, possibly adding a second camera and improving battery life. Samsung seems to be facing a similar situation. The company has reportedly cancelled the Galaxy S26 Edge.
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Ayushi Jain
Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile
