Vodafone Idea, Sony Liv partner to bring digital content on mobile devices

By Press Release | Published on Apr 23 2019
Vodafone Idea, Sony Liv partner to bring digital content on mobile devices

Make your home smarter than the average home

Make your life smarter, simpler, and more convenient with IoT enabled TVs, speakers, fans, bulbs, locks and more.

Click here to know more

Vodafone Idea and Sony Liv has partnered to bring digital content on mobile devices. Users can download “Vodafone Play “or “Idea Movies & TV” app to watch shows like The Good Doctor, Counterpart, Damages, and Snatch among others. The users will also be able to watch some of the top shows and movies like- The Kapil Sharma Show ,Vighnaharta Ganesh, Taarak Mehta Ka Ooltah Chashmah, Yeh Un Dinon Ki Baat Hai, Crime Patrol dial 100, Crime Patrol Satark, Baahubali 1 & 2, Piku, PK, Queen, Azhar, 3 Idiots and many others.

Read the complete press release below

Vodafone Idea Limited (“Vodafone Idea”), one of the leading telecom service provider in India, today announced a partnership with SonyLIV, a premium video on demand service by Sony Pictures Networks India Private Limited, providing multi-screen engagement to users. This partnership will offer access to SonyLIV exclusive digital content in Hindi and English. Vodafone Idea customers will be able to enjoy the content on Vodafone Play or Idea Movies & TV app and watch their favorite shows, movies and web series for no extra cost.

Vodafone Idea’s partnership with SonyLIV is a step towards bolstering the growth of the digital ecosystem in India. Affordable data prices and increasing user accessibility have resulted in significant growth in the online video viewing audience. Tying up with SonyLIV will capitalize on this huge potential by offering viewers with an array of premium content across genres.

The offering includes 1000+ movies along with recently announced 14 original shows, 100+ Short format shows, top rated shows from Sony Entertainment Channel and Sab TV for the customers of Vodafone Idea. The users will be able to watch some of the top shows and movies like- The Kapil Sharma Show ,Vighnaharta Ganesh, Taarak Mehta Ka Ooltah Chashmah, Yeh Un Dinon Ki Baat Hai, Crime Patrol dial 100, Crime Patrol Satark, Baahubali 1 & 2, Piku, PK, Queen, Azhar, 3 Idiots and many others.

The offering further includes SonyLIV’s diverse and enviable English content catalogue with shows like -  The Good Doctor, Counterpart, Damages, and Snatch among others. Adding onto the line-up is the Lionsgate Library with shows like Power, White Queen and Houdini to name a few.

Commenting on the partnership, Avneesh Khosla, Operations Director - Marketing, Vodafone Idea said, “Our focus is to build an eco-system which allows all our customers to watch entertainment across genres at the touch of a button. We will hand pick content partnerships which are relevant and enrich our customer’s experience. We have built both the platforms to curate top content across genres and offer it to customers in one single destination on both Vodafone and Idea networks. We are delighted to announce this partnership with SonyLIV and are looking forward to jointly exploring possibilities to entertain and engage with our customers.”

Uday Sodhi, Business Head, Digital, Sony Pictures Networks India said, “As one of the leading players in India’s digital makeover, SonyLIV has contributed in redefining consumption patterns through quality content. We believe that our understanding of digital viewership trends coupled with Vodafone Idea’s colossal customer reach and analysis makes this a salient partnership.  In our combined efforts of delivering premium and quality content to our consumers, we expect Vodafone Idea to add value to our vision of becoming the most preferred entertainment destination in the country.”

logo
Press Release

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.