Samsung unveils 2026 OLED, Neo QLED and Frame TVs at CES with brighter displays and 7 years of updates

Samsung used the CES 2026 stage to unveil its next generation of televisions with brighter displays, AI-driven features, and longer software support. The new range includes OLED, Neo QLED (Mini LED) and lifestyle models like The Frame, all built for buyers who want premium picture quality, richer sound, and smarter, more connected experiences at home. Samsung is pushing TVs beyond content viewing, positioning them as intelligent hubs that adapt to how people live, cook, work, and watch. Here is everything announced, and why it matters.

Samsung 2026 OLED TVs

The S99H series sits at the top of Samsung’s OLED family for 2026. This one has a metallic bezel, Wireless One Connect box, and is up to 35% brighter than last year’s QD-OLED flagship, i.e., S95F.

The S95H series is next in line. These TVs support refresh rates up to 165Hz, which will appeal to console and PC gamers who want smoother motion. These are also up to 35% brighter than the S95F. They also work with Samsung’s Wireless One Connect and support Zero Gap Wall Mount, making them easier to install cleanly. The S95H TV comes in sizes ranging from 48 inches to 83 inches.

Below it sits the Samsung S90H OLED TVs with up to 15% higher brightness versus last year’s generation. For most users, that translates to better HDR highlights and improved visibility in brighter rooms. It also comes in multiple sizes, ranging from 42 inches to 83 inches.

Finally, the S85H is positioned below the S90H. Its other details are yet to be revealed.

Samsung Display recently revealed that its 2026 QD-OLED technology now reaches a claimed peak brightness of up to 4,500 nits. This is among the highest levels yet for a self-emissive panel, although Samsung did not specify which size or series will ship with this exact capability. If it reaches consumer sets, it could meaningfully narrow the brightness gap with high-end Mini LED TVs.

Also Read: Samsung announces brighter QD-OLED, 130-inch Micro RGB TV, and more at CES 2026

The Frame Pro and The Frame refreshed

Samsung’s lifestyle TV line continues with The Frame Pro (LS03HW) and The Frame (LS03H). Both support HDR10+ Advanced and the latest AI and audio features.

The Frame Pro now adds a 55-inch option and keeps its Edge LED backlight with local dimming and Wireless One Connect. The regular Frame lineup is split between models with and without the One Connect Box, depending on market and screen size.

Neo QLED 2026: selective HDR10+ Advanced, more gaming focus

At the top of its Mini LED lineup lies the flagship 8K QN990H. Both this and the top 4K QN80H come with HDR10+ Advanced. The QN80H is also set to gain more dimming zones than the 2025 QN80F, which should improve contrast and local brightness control. Below it sits the QN70H 4K Neo QLED, which will support a dual-mode refresh rate up to 288Hz for competitive gamers.

What’s new on 2026 Samsung TVs

• Vision AI Companion can recommend content, apply AI-based optimisations, identify recipes on screen and suggest healthier alternatives.
• All 2026 Samsung OLED TVs support HDR10+ Advanced with higher peak brightness, genre-aware optimisation, smoother motion, and more precise tone mapping.
• There is a new AI Soccer Mode that tunes the audiovisuals for soccer matches.
• Alongside this sits Eclipsa Audio, Samsung’s new spatial sound system, now standard across the 2026 lineup. It promises punchier highlights and a wider, more immersive soundstage, without needing external speakers.
• Every model runs the latest Tizen OS and is promised seven years of upgrades.

So, Samsung’s CES 2026 TV lineup focuses on smarter software, brighter panels, and deeper ecosystem integration. If the promised AI features and long-term support work as advertised, buyers upgrading this year could get TVs that feel relevant for longer.

Keep reading Digit.in for similar CES stories.

Also Read: Samsung introduces V-Stripe QD-OLED panels for 2026 monitors, with sharper text and 360Hz refresh rate