Jio partners with Facebook to announce Digital Udaan digital literacy program in India
Jio has announced a digital literacy program in India, which the company worked upon in collaboration with Facebook. The new digital literacy initiative is called ‘Digital Udaan’ and is aimed at first time internet users in the country. Announcing the initiative, Jio said that over 300 million users are “ riding the digital wave” and many of them are first time internet users. Under the program, Jio will interact with its users every Saturday to help them learn more about JioPhone’s features and different apps. They will also get to learn more about how to safely navigate around the internet, including using Facebook on JioPhone.
A total of ten audio-visual training modules will be available for the program in 10 regional languages. The initiative is being announced in about 200 different locations across 13 states. “Jio is always looking to work with key global partners to enhance the digital life experience of the Indian consumer. The Digital Udaan initiative is one such example, which will help eradicate barriers of information asymmetry and provide accessibility in real time. It is a program for inclusive information, education and entertainment, where no Indian will be left out of this digital drive. Jio envisions to take this to every town and village of India, achieving 100% digital literacy in the country,” said Akash Ambani, Director, Reliance Jio.
In other news about Jio, a previous report suggests that the company is planning to implement bundled internet, calling and IPTV services. The combined service could be made available for Rs 600 per month and might include landline and TV services as well. The plan could be implemented to existing connections in the upcoming months. The service is touted to remain free for a year, until it is commercially rolled out.