65.5% of Reliance Jio users use Jio as their primary SIM: BoAML Survey

By Shrey Pacheco | Published on 24 Mar 2017

The survey was conducted by Bank of America Merrill Lynch and also revealed that 84% of Jio users plan on subscribing to the Prime Membership plan

65.5% of Reliance Jio users use Jio as their primary SIM: BoAML Survey

#IBMCodePatterns, a developer’s best friend.

#IBMCodePatterns provide complete solutions to problems that developers face every day. They leverage multiple technologies, products, or services to solve issues across multiple industries.

Click here to know more


While Reliance Jio is battling it out with Ookla and Airtel, a survey by Bank of America Merrill Lynch may offer some good news for the operator. According to the firm’s survey, 65.5 percent of the respondents said that they were using Jio as their Primary SIM, while 25 percent used it as their secondary SIM. Further, 84 percent of the current Jio subscribers plan on availing the telecoms Prime Membership plan. 

When asked the key reason for using Jio, nearly half of the respondents said that it was due to the fact that the service was free. However, 39.8 percent said that the speeds were high initially, but have since noticeably slowed down. The survey also revealed that 57 percent felt that the data speeds that they got on Jio were much faster than the other connections that they have.

On the voice calling issues with Jio’s services, 46.7 percent said that they used to have trouble calling other networks, but the service has been improving. However, 19.3 percent of the respondents were still having trouble with calls going through to other networks. When a call does go through, 56% felt that the call quality on Jio was much clearer. 

Reliance Jio has been in a tussle with Airtel, for a while now. The latest squabble is over Airtel’s advertisements, in which Airtel claimed to be “officially the fastest” network in India based on speed test results conducted by Ookla. Jio challenged these results claiming that not only is Ookla not accredited by the government of India, but the method used by Ookla is flawed.

Shrey Pacheco

Writer, gamer, and hater of public transport.

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.

DMCA.com Protection Status