Samsung leads Indian smartphone market with 4 mln units shipped in Q1 2013

By Silky Malhotra | Updated Jul 11 2013
Samsung leads Indian smartphone market with 4 mln units shipped in Q1 2013
HIGHLIGHTS

Indian smartphone market sees a 167 percent growth in January-April 2013, with Samsung remaining the market leader claiming 40 percent of the market share.

Nokia 6.1 Plus 6GB RAM @10,999

16MP+5MP rear |16MP front facing camera,6GB RAM | 64GB ROM with 10% Instant Discount on Debit & Credit Cards.

Click here to know more

According to a recent study by CyberMedia Research, nearly 10 million smartphones were shipped in India in the first quarter of 2013, which is a significant increase (167%) from last year. The raise in smartphone sales has been due to better distribution networks of brands like Samsung as well as domestic brands like Micromax and Karbonn.

The report states that Samsung remains the market leader with over 4 million smartphones sales and retains 40% of the market share. Samsung has seen an increase in sales due to launch of a wide range of new products. Domestic players like Micromax and Karbonn have also seen a growth of 19% and 8% respectively from last year.

Tarun Pathak, a CyberMedia analyst stated, "A significant proportion of these (users) were already using the devices of local vendors and preferred to continue with a smartphone of the same brand. Thus, local vendors have been able to introduce their new smartphone offerings to this 'captive' customer base."

He added, "It is expected to sustain, till such time as one of the Tier I international players like Nokia, BlackBerry, HTC or Sony Mobiles launches a sustained marketing and promotion drive to regain share or introduce a new, potentially disruptive mobile device technology."

India recently surged ahead of Japan in smartphone sales to become the third largest smartphone market globally. According to the report, overall the Indian mobile phone market saw a growth of 11% compared to last year. More than 74 million mobile handsets were sold in India during Jan- April 2013.

Source: ET
 

logo
Silky Malhotra

Advertisements

Trending Articles

Advertisements

latest articles

View All
Advertisements

Top Products

Popular Mobile Phones

View All

Hot Deals

View All

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.