Finnish mobile phone maker Nokia is making a comeback in the low-end segment in India after taking a beating from the local brands. It is now the largest
Nokia has primarily focussed on the developing markets such as India. After being a dominant market player for almost a decade in the country, the Finnish company faced a stiff competition from the smartphones and from the local brands such as Micromax and Karbonn in feature phone segment. However it looks like now that Nokia is once again heading to the top position in the Indian mobile phone market. A survey reveals, Nokia is now the leading brand in the dual-SIM phone market. It's notable that Nokia entered the dual-SIM market in June last year, almost two and half years after Micromax and other local brands launched their dual-SIM handsets.
According to Gfk, a market research firm, Nokia owns 23 per cent of share in the dual-SIM segment as in January 2012. Nokia is followed by Samsung, GFive and Micromax followed with shares of 12.7%, 9.8% and 8.7%, respectively. Gfk estimates there are about 7.5 million dual-SIM phone units in the country.
The survery showing Nokia top dual-SIM phone maker comes months after a report revealed Nokia was making a comeback in the low-end phone segment. According to the media research, multi-SIM shipments accounted 54 per cent of the total handsets market during November 2011 in the country. Nokia led the race with 19 per cent market share, followed by Micromax (7.1 per cent) and Karbonn (6.9 per cent).
Nokia is making a fresh start in the smartphone segment with its Windows Phone-based devices. The company recently launched Nokia Lumia 800 and 710 in the country. Nokia now plans to bring a low-cost Lumia 610 and non-4G variant of the Lumia 900 in India.
Source : TOI