The survey reveals that only 8 percent of Indian users bother about screen quality while 46 percent buyers pay attention to a processor’s brand name while buying a mobile phone.
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Forty four percent of Indian users want better battery capacity in their mobile phones indicating that phones in the market, including several flagship phones, are still unable to tackle this key issue, a survey said on Friday.
In the survey report released by mobile ad tech company MoMagic Technologies, it was revealed that only 8 percent of the survey respondents bother about screen quality whereas only 21 percent users reckon phone design and camera quality while buying a phone.
With data prices dropping rapidly, many Indian buyers have moved to 4G phones with 56 percent of the respondents using them, followed by 3G at 34 percent and just seven percent using 2G devices.
"The rapid pace of 4G mobile Internet penetration in India has led to faster adoption of customers to shift to shopping on e-commerce apps through mobile phones and this trend will continue to go up," said Arun Gupta, Founder and CEO of MoMagic Technologies, in a statement.
The report also indicated that despite low mobile data cost, 41 percent of the respondents limit data themselves and 28 percent of them do not either limit or monitor data usage. According to the company, founded with strategic investments by Taiwanese chipmaker MediaTek, and electronics manufacturing company Foxconn, 46 percent buyers pay attention to a processor’s brand name.
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