Vodafone launches its latest ‘U’ pack for youth across India

By Nikhil Punjabi | Published on 06 May 2016
Vodafone launches its latest ‘U’ pack for youth across India

Vodafone will be offering free music downloads, data loans and voice tariffs for its ‘U’ prepaid users.

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Targeting the young prepaid Vodafone users, who keep running out of data packs and talktime, Vodafone has launched a new pack, called ‘U’ in all circles across India that aims to offer benefits that are most important to the Indian youth, according to Vodafone. The pack provides you with internet, calls, music, and an exclusive app experience designed for Vodafone’s ‘U’ users. The pack has already been launched for Vodafone prepaid subscribers across all circles in India and will soon be launching it for its prepaid customers as well. The recharge packs for existing customers are available at Rs.179 and at Rs.289 whereas for the new customers the plans start from Rs.89. You can have a look at the plan details below:

First Time Pack (for first time users of Vodafone) Recharge Pack (for existing Users)
  Large Small   Large Small
Price (Rs) 287-339 87-93 Price (Rs) 287-335 177-198
Data -3G/4G (MB) 800 100 Data -3G/4G (MB) 800 300
Night Data -3G/4G (MB) 200 75 Night Data -3G/4G (MB) 200 150
Talk Time (Rs) 15 10 Talk Time (Rs) 15 15
Validity (days) 28 14 Validity (days) 28 14
Special Benefits on both packs Special Benefits on both packs
3 Buddy Lifelines @ 20p/min 3 Buddy Lifelines @ 20p/min
Data Loan -3G/4G 60MB Data Loan -3G/4G 60MB
Vodafone Music 2 months Free subscription* from MyVodafone App Vodafone Music 2 months Free subscription* from MyVodafone App

One of the main aspects that the pack focuses on is mobile data. The pack comes with separate quotas of 3G/4G data for surfing during the day and the night and in case, if you consume the allotted data, you can take data loan from its app where you will be credited with 60MB of data which will be valid for 2 days. An amount of Rs. 20 will be deducted from your next recharge. To avail this, you can even SMS <DATA LOAN> to 144. 

Another feature that comes with this pack is the buddy lifeline. You can add up to 3 numbers to your buddy lifeline list and for calls on these specific numbers will be chargeable at Rs. 20p/min. Now, the only condition here is that your buddies should also be from the Vodafone fraternity. To add your lifeline buddies, SMS ADD<space>FRND<space> <Buddy Mobile> to 199.

Being a part of the U circle also, let’s you gives you the advantage to download music from its app, Vodafone Music. You will receive a 2 months subscription to premium services of the My Vodafone Music App along with the U pack wherein you can avail unlimited download offers with data charges being applied.  

To attract the young, Vodafone has partnered with Kanan Gill, Raftaar and TVF (The Viral Fever) to promote Vodafone ‘U’ to the targeted youth of the country. You can download the Vodafone ‘U’ App from here and check out other details


Nikhil Punjabi

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