Perplexity is stepping into the AI shopping race by launching a free, AI-powered shopping feature.
The assistant keeps track of context as you go. Over time, it also learns your style and patterns.
Perplexity has also teamed up with PayPal to support checkout inside the same experience.
Perplexity is stepping into the AI shopping race by launching a free, AI-powered shopping feature which “puts you first.” You can ask questions the way you’d explain your situation to a friend. For example, you can ask about a winter jacket that works for San Francisco’s cooler weather. Perplexity’s AI will then suggest options tailored to that specific lifestyle, rather than showing generic top lists.
SurveyThe assistant keeps track of context as you go. If you follow up with, “Okay, what about boots?” it remembers your earlier details and adjusts its suggestions. Over time, it also learns your style and patterns. So if you’ve shown interest in mid-century modern furniture or minimalist running gear, it will try to reflect those tastes in future product ideas.
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Perplexity also wants to change how results are shown by other AI assistants. Instead of crowded pages of tiny thumbnails, it offers focused product cards that highlight the details that matter most for your question, along with key specs and review insights.
On top of that, Perplexity has teamed up with PayPal to support checkout inside the same experience. The retailer is still the official seller, so they handle returns, customer support, and loyalty programs as usual. Perplexity says this approach is better for both shoppers and merchants.
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But there’s a catch: this new shopping experience is currently only available to users in the United States. Also, for now, it works on desktop and the web, with mobile apps expected in the coming weeks.
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Ayushi Jain
Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile
