Google brings Personal Intelligence to free Gemini and Chrome users, but with a catch

HIGHLIGHTS

Google is rolling out Personal Intelligence across AI Mode in Search, the Gemini app, and Chrome.

The rollout is currently limited to the US.

Personal Intelligence is designed to deliver responses that are tailored specifically to each user.

Google brings Personal Intelligence to free Gemini and Chrome users, but with a catch

Earlier this year, Google introduced Personal Intelligence in beta. The feature allows Google’s AI to better understand users by connecting information across their Google apps.  It aims to make everyday tasks easier by using context from a user’s activity across Google services. Now, the company is expanding Personal Intelligence across AI Mode in Search, the Gemini app, and Google Chrome. However, there is a catch. The rollout is currently limited to the US. People outside the US will have to wait to try Personal Intelligence.

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What is Google’s Personal Intelligence

Personal Intelligence is designed to deliver responses that are tailored specifically to each user. When enabled, it can connect information from different Google apps, such as Gmail and Google Photos, to understand a person’s preferences, past purchases, and more.

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For example, if someone is searching for a bag to match shoes they recently bought, the AI can suggest products based on their shopping history, favourite brands, and style preferences. Also, the feature can help solve tech problems. If a user is trying to fix a device but doesn’t remember the exact model, the AI can identify it using purchase receipts and then provide suggestions.

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‘Personal Intelligence was designed with transparency, choice and control at its core,’ the tech giant explains. Users can choose if they want to connect services like Gmail or Google Photos. Also, these connections can be turned off at any time. The company also says its AI models are not directly trained on data from a person’s inbox or photo library. ‘We train on limited info, like specific prompts in Gemini or AI Mode and the model’s responses, to improve functionality over time,’ Google added.

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Ayushi Jain

Ayushi Jain

Ayushi works as Chief Copy Editor at Digit, covering everything from breaking tech news to in-depth smartphone reviews. Prior to Digit, she was part of the editorial team at IANS. View Full Profile

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