Facebook proposes shorter, simpler privacy policy for users.
Facebook is trying to simplify its privacy policy and explains how it targets advertisements to its 1.35 billion users. The social networking giant has faced continous criticism regarding its complex privacy policy in the past.
Facebook has now proposed some changes in its terms and privacy policy and is even planning to make it shorter. The social networking giant has also introduced a new tool with a set of animated, interactive guides called "Privacy Basics," that will show users how to control what they share on the site. Tips answer questions such as "How do I delete something I post on Facebook?" or "What do people who aren't my friends see when they search for me?"
The social networking giant stated that it uses the information people share on its site, and as on its apps as well as outside websites they visit, to show them advertisements that are relevant to them. It recently relaunched its Atlas advertising platform which will allow marketers to track users across devices and even their offline purchases to see the effectiveness of advertising campaigns. Facebook reported nearly $3 billion in advertising revenue in the July-September quarter, an increase of 64 percent from an year ago.
The social networking site has faced constant criticism about its privacy policy from users, government regulators as well as privacy advocates. Facebook had faced charges by the Federal Trade Commission that it exposed details about its users' lives without getting the required legal consent. An independent audit last year which was a part of the settlement found the company's privacy practices sufficient. Read: Facebook gives users more control in News Feed
Source: TOI
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Silky Malhotra
Silky Malhotra loves learning about new technology, gadgets, and more. When she isn’t writing, she is usually found reading, watching Netflix, gardening, travelling, or trying out new cuisines. View Full Profile
