Facebook has started rolling out its 'privacy checkup' aimed at helping users better manage sharing their information and postings. Facebook first announced the plan in June, in response to privacy concerns and criticism over its data mining practices for marketing purposes.
The new system uses a blue dinosaur to guide users through its maze of privacy settings for personal information and for sharing their posts. The dinosaur will pop up when users log on to Facebook, and take them through each step of the privacy settings, from their personal information to the apps that may access Facebook data. Read: Facebook faces flak for experimenting with users emotions
"We know you come to Facebook to connect with friends, not with us," Facebook's Paddy Underwood said in a blog post. "But we also know how important it is to be in control of what you share and who you share with," he added.
Facebook has also introduced a privacy shortcut on each Facebook page to allow users to update their privacy settings. The internet giant which has more than a billion members worldwide has been subject to lawsuits claiming it fails to protect users personal data from marketers and third-party apps. Facebook has also agreed with a US government agency to submit to external audits of how well it guards users' data.
The social media site recently made its Messenger Mobile app mandatory for users and received a lot of backlash. Many users complained about the privacy invasion in the Messenger’s Android Terms of Service. Facebook had to up a web page explaining the app permissions in detail to pacify users.