Facebook and NASSCOM to encourage design thinking among Indian entrepreneurs

By Nithya Palaniyappan | Published on 06 May 2016
Facebook and NASSCOM to encourage design thinking among Indian entrepreneurs

Facebook and NASSCOM have signed a MoU with the goal of bringing innovation and change in key sectors

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Industry body, NASSCOM (National Association of Software and Services), has signed a MoU with Facebook to build a product design initiative, aimed at encouraging young entrepreneurs to become problem solvers and solution builders.

The MoU was signed in Silicon Valley this week. The goal is to bring about innovative and effective changes as solutions and revolution in key sectors where technology can play a vital role.

“This is a joint initiative to catalyse the innovation ecosystem and to help design thinking. Today, we are at an infliction point where the industry is at the next phase of revolution and moving towards the whole startup and innovation part, which is coming on the heels of the two decades old of growth of the services company,” R. Chandrashekhar, President, NASSCOM, told PTI.

The goal of this MoU is to help develop the ecosystem by ensuring that at least more than 500 product start-ups get enabled tools programs, more than 5,000 design thinking professionals get paid, and more than 50 award winning products come out of this initiative.

Julie Zhou, Vice President, Product Design, Facebook said, “At Facebook, we are passionate about design and would like to work alongside industry to foster innovation in product design in India, a country known for great technology and engineering talent.” She also stated that the Product Design ecosystem is evolving swiftly and to seize this growth, few challenges need to be solved such as the increasing need for skilled designers and better design tools to produce great designs effectively.

To create awareness on Product Design, the Product Council has been running workshops and annual design summit. The design initiative will build and recognise outstanding product designs, link to academia and bring about a design culture across our ecosystem.


Nithya Palaniyappan

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

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