E-tail expected to create direct employment for 1.45 million by 2021: Study

By Shrey Pacheco | Published on 06 Dec 2016
  • The report is by Snapdeal and KPMG, which also notes the role of government initiatives in creating growth and generating employment in e-commerce

E-tail expected to create direct employment for 1.45 million by 2021: Study

Snapdeal and KPMG have released their findings of a study that examined the impact of e-tail on the employment landscape in India. The study, called Impact of Ecommerce on Employment in India, notes that e-tail and allied ecosystem such as logistics, warehousing, IT, ITeS are expected to create direct employment for 1.45 million by 2021. The logistics and warehousing sector is tipped to be the largest contributor to direct employment opportunities in e-tail with 55 percent. The report notes that government initiatives like Make in India, Start-Up India, Skill India will fuel growth and generate further employment in e-commerce.

Kual Bahl, Snapdeal’s Co-Founder and CEO said, “At Snapdeal, we are working towards building the most reliable and frictionless digital commerce ecosystem in the country and we recognize the deep-seated role of our talent pool, our sellers and other associated partners in achieving this. We felt the need to conduct a systematic study to identify opportunities and challenges, that will further build models and skill sets to foster a mature, sustainable employment avenue. Our entrepreneurial culture and initiatives play a pivotal role in up-skilling our workforce for addressing the consumption needs of India.”

The report also notes that by 2018-2019, 70 percent of online sellers in India are expected to come from small towns. Further, it was revealed that 20 percent of total online sellers today are women. 

Shrey Pacheco

Writer, gamer, and hater of public transport.


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