Apple has an official TikTok account now but the company hasn’t posted anything yet. Apple’s account came into the spotlight earlier today and going by the follower's count, it’s a relatively new account it seems. The account was spotted by many users on the popular social media platform and many of them subsequently took to Twitter to post this information.
Interestingly, Apple doesn’t use Twitter even though it has a verified profile on the microblogging platform. It’s an account on TikTok currently has over 7000+ followers and has a verified badge that proves it’s an official account of the company.
However, it’s unclear how Apple wants to leverage TikTok but it’s likely that the profile is used for advertising on the short-video platform, much like how the company uses Twitter.
Moreover, Apple could just take it’s “Shot on iPhone” campaign further with TikTok videos that are shot and edited on an iPhone. This campaign has already garnered over 23 million followers on Instagram and continues to be one of the most popular accounts on the platform. Apple could potentially use TikTok in the same way if it plans to.
TikTok has more than 800 million active users worldwide and over 31 per cent of those users are from India. The platform is being used by brands and artists alike and companies are leaving no stone unturned in cashing in on all types of engagement as possible on the app. TikTok is a platform where people can create short lip-synced videos and post it on the app. It’s got a wide range of editing tools available, using which one can create different kinds of videos on TikTok.
In India, TikTok was recently asked to remove profiles of users who were peddling misinformation around the Coronavirus outbreak in the country by the government. At a time when people are forced to stay at home, some users on TikTok are creating videos that spread misinformation around COVID-19 and its diagnosis. Hence the government asked both TikTok and Facebook to take action on such user accounts. Nevertheless, TikTok continues to see a surge in new users.