In a bid to offer a discovery-based shopping experience platform to its users, Amazon has now launched its social ecommerce platform Spark in India. It will be available to all Amazon users but only Prime members will be able to contribute to the platform. The platform aims at getting the “customers more engaged instead of directly pushing sales”, an executive from the company said. With Spark, the US-based e-tailer also plans to leverage user-generated content to drive sales.
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