Amazon has revised its pricing for memberships, with the rates increasing by up to 50% across the board.
Amazon has confirmed that the price for the Amazon Prime Membership in India will be increasing by up to 50%, which translates to roughly Rs 500 for the annual package. The rate hike will apply to all the different types of memberships the company offers. Amazon will continue to offer access to Prime Video, Amazon Music, Prime Reading, and Prime Gaming under the same membership package.
As per Amazon’s announcement, you can expect the following changes in membership prices:
Amazon’s affordable pricing in India is what has helped the platform maintain an edge over Netflix. With other OTT platforms such as Disney+ Hotstar, Voot, Zee5 and others offering annual plans that don’t exceed Rs 999, Amazon may end up seeing a dip in their subscriber base. To combat this, the platform is probably working behind the scenes on increasing its content offerings. Hopefully, this means we’ll see a surge in content, and Family Man Season 3 launches sooner than later!