Meta tests standalone Vibes app to take on OpenAI’s Sora in AI video race

After introducing Threads, Meta is reportedly testing a standalone version of its AI video platform, Vibes, hinting that AI-generated content will be the next big thing. The company confirmed the development, saying that the move follows encouraging early adoption of Vibes within the Meta AU app, where the features originally debuted last September.

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As per the reports, Vibes will allow users to make and browse short videos generated entirely using AI, offering an experience much like TikTok and Instagram Reels, except every clip is AI-made. Till now, the feature was accessible only through the Meta AI app. With a dedicated app, Meta is positioning Vibes as a direct rival to OpenAI’s Sora, which also blends AI video creation with a social feed.

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As per Meta, the app will give creators and viewers a more focused and immersive space for discovering and sharing AI-generated videos. The company said usage of Vibes has grown steadily since launch, though it did not disclose specific user numbers. Meta believes the rising engagement points to clear demand for a separate platform built around the format.

The Vibe app will let users make videos from prompts or remix clips they see in their feed. The creators can tweak visuals, add music and even experiment with different styles before publishing, the report added. After that, the videos can be shared within the Vibes feed, sent directly to friends, or cross-posted to Instagram and Facebook Stories.

Meta also noted that private sharing and collaboration are increasing, with many Vibes videos being shared through direct messages, a behaviour the company says mirrors how users interact with Reels today.

Meta is also looking into ways to monetise Vibes. While the service has been free thus far, the company intends to test a freemium model that provides limited video creation tools for free, with paid subscriptions unlocking additional creation capacity. These subscription tests are expected to roll out in the coming months, as part of Meta’s larger experimentation with paid AI features across its apps.

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Ashish Singh

Ashish Singh is the Chief Copy Editor at Digit. He's been wrangling tech jargon since 2020 (Times Internet, Jagran English '22). When not policing commas, he's likely fueling his gadget habit with coffee, strategising his next virtual race, or plotting a road trip to test the latest in-car tech. He speaks fluent Geek. View Full Profile