HP’s AI Revolution: Vineet Gehani on the Future of Smarter, Secure, and Sustainable Computing

With AI-enabled PCs expected to account for over 60% of all personal computers sold by 2027, the race to redefine personal computing has already begun. HP, one of the world’s leading PC makers, is betting big on AI-driven features, smarter workflows, and sustainability to stay ahead in this evolving landscape.

We spoke with Vineet Gehani, Senior Director – Personal Systems, HP India, to dive into how HP is integrating AI across its consumer and business laptops, what innovations are shaping their gaming portfolio, how they’re addressing hybrid work demands, and why sustainability remains a cornerstone of their future strategy.

From AI companions and adaptive performance to quick commerce experiments in India, Vineet Gehani shares an inside look at HP’s vision for a more intuitive and responsible era of computing.

HP’s Strategy in AI-Driven Computing 

With AI-driven computing becoming a major focus in the PC industry, how is HP integrating AI into its consumer and business laptops? Can you share insights into HP’s approach to AI-powered features, such as enhanced security, battery optimization, or productivity tools?

HP is leading the charge in integrating AI-driven computing into both our consumer and business laptops, with a focus on enhancing productivity, security, and overall user experience. By embedding advanced AI capabilities across our latest portfolio, we are shaping the future of personal computing along with responding to market needs.

Our next-gen AI laptops, which include the latest HP OmniBook and HP EliteBook series, are engineered to address the evolving demands of a diverse range of users—from content creators and students to businesses and IT professionals. Through these AI advancements, we are creating smarter, more personalized experiences that are fine-tuned to each user’s needs, unlocking new levels of efficiency, security, and creativity. 

For instance, we’ve introduced the HP AI Companion, a built-in, intuitive tool that helps users optimize performance, troubleshoot in real time, and make the most of their device’s AI features. Through the myHP app, users can access Smart Sense for intelligent thermal management, adaptive performance, and AI-enhanced battery optimization that ensures longer usage on the go.

The platform also supports wellbeing features—like screen time reminders—to encourage healthier work habits. In virtual collaboration, tools like Poly Camera Pro with Auto Framing, Background Blur, and Spotlight are powered by AI to deliver studio-like video calls and content creation experiences. On the business front, we’re enhancing workflow automation and data analysis through AI, helping teams move faster and smarter. And with HP Wolf Pro Security, AI proactively defends against evolving cyber threats—ensuring peace of mind for enterprise users. 

In essence, we are strategically embedding AI into the very fabric of our devices to deliver smarter, more efficient, and secure solutions that meet the growing demands of modern consumers and businesses. As we expand our AI offerings, we see a future where these innovations unlock new opportunities, both in India and globally, creating a more intuitive and personalized computing experience.

Also read: HP Just Launched 9 New AI Laptops—Here Are My Favourites

The Role of Sustainability in HP’s Future Devices 

Sustainability has become a significant talking point in the tech industry. HP has made commitments toward eco-friendly materials and energy-efficient products. Can you elaborate on HP’s sustainability roadmap for its future products, particularly in terms of manufacturing, e-waste recycling, and carbon footprint reduction?

We are committed to embedding eco-conscious practices across our product development, packaging, and overall operations. Our approach is rooted in the principles of a circular economy—designing products that minimize environmental impact while maximizing longevity and efficiency.

A key focus area is our use of sustainable materials, particularly ocean-bound plastic (OBP), which is now integrated into an increasing number of HP devices. Beyond materials, we prioritize product durability and repairability, ensuring our devices have extended lifespans, reducing e-waste, and empowering users to make sustainable choices. Our commitment goes beyond innovation—we actively measure our progress and push the boundaries of what’s possible to build a more sustainable and equitable future for all.

HP’s Vision for Gaming Laptops & Innovation in Omen and Victus Series

Gaming laptops have evolved significantly, with companies focusing on thermal performance, display technology, and AI-powered optimizations. How does HP plan to differentiate the Omen and Victus series from competitors? Are there any upcoming innovations in cooling, battery life, or AI-driven gaming enhancements that gamers can look forward to?

As India’s leading gaming PC brand, HP is uniquely positioned to lead the gaming laptop market by focusing on the evolving demands of gamers and pushing the boundaries of innovation. Our strategy for differentiating the OMEN and Victus series is rooted in a holistic approach that goes beyond hardware, integrating innovative cooling technology, AI-powered optimizations, and advanced display solutions to deliver an unparalleled gaming experience.

The OMEN MAX 16 laptops, powered by OMEN AI, are a prime example of how we are redefining gaming performance. OMEN AI dynamically optimizes system settings—adjusting OS, hardware, and in-game parameters in real time to maximize frame rates and deliver smoother, lag-free gameplay. This AI-driven system continuously learns from individual gameplay patterns to fine-tune performance, providing players with a truly personalized and seamless gaming experience without the need for manual intervention.

When it comes to thermal performance, HP is setting new standards with our OMEN Tempest Cooling Pro architecture, which guarantees superior airflow, ensuring that players can enjoy uninterrupted gaming sessions even during the most demanding titles. In the Victus 15 series, we have integrated AI-powered features that elevate game rendering, boost frame rates, and reduce latency, ensuring a smoother, more immersive gaming experience at an accessible price point. By leveraging AI to fine-tune critical gaming variables, we ensure that both casual and competitive gamers have the tools they need for success.

As gaming continues to shift from niche to mainstream, HP is committed to staying at the forefront of innovation, ensuring that our customers have access to the most advanced technology and the best gaming experiences available.

Also read: Microsoft needs to listen to HP to improve handheld gaming

How HP is Adapting to Hybrid Work & Productivity Trends 

The shift to hybrid work has changed how professionals use laptops, with a demand for better webcams, AI noise cancellation, and longesr battery life. How is HP innovating in this space to cater to professionals and businesses that rely on high-performance, portable devices?

At HP, we are committed to staying ahead of the curve in adapting to the shift toward hybrid and remote work, recognizing that professionals need high-performance, portable devices that support seamless collaboration and productivity, regardless of location. Our approach is centred around integrating advanced technologies that enhance connectivity, security, and user experience, enabling businesses and professionals to thrive in an increasingly dynamic work environment.

We have prioritized key features that directly address the needs of today’s hybrid workforce. This includes AI-powered noise cancellation to ensure clear communication in noisy environments, enhanced video conferencing features for more immersive and professional virtual meetings, and real-time translation to break down language barriers and facilitate global collaboration. Our systems are designed with intelligent features that dynamically adapt to users’ work styles, boosting efficiency and allowing professionals to maintain focus in any setting.

Recognizing the importance of security in the modern workplace, we integrate HP Wolf Pro Security across our devices to deliver proactive protection against evolving cyber threats. This ensures that businesses can operate with confidence, knowing their data and devices are safeguarded in increasingly complex digital environments.

With an emphasis on portability and performance, our laptops are engineered to offer long-lasting battery life, enabling professionals to work from anywhere—from the office to home or on the go—without compromising on performance. These enhancements are all part of our broader vision to provide businesses and professionals with the tools they need to stay productive, secure, and connected, while empowering them to seamlessly transition between workspaces.

HP’s Take on the Indian Market’s Laptop Buying Trends

India is a diverse market with different consumer segments—students, professionals, gamers, and content creators. What key trends and consumer behaviors have you observed in laptop purchases across these segments? And how is HP addressing price-sensitive markets while offering premium features?

In India’s dynamic and diverse market, consumer behaviour is rapidly evolving, shaped by trends like hybrid work, digital transformation, and an increasing preference for personalized experiences. The modern consumer is prioritizing portability, high performance, advanced security, sustainability, and AI-driven features across both personal and professional use cases. These trends are driving significant shifts in laptop purchases across key segments: students, professionals, gamers, and content creators.

At HP, we are positioning ourselves to cater to these evolving needs by offering solutions that meet both the demands for premium technology and price sensitivity. Our next-generation AI PCs, such as the HP EliteBook and HP OmniBook series, are designed to deliver advanced features across various price points.

By democratizing access to top-tier capabilities, we are ensuring that consumers from every segment can experience the technology they seek, whether they are students, professionals, gamers, or content creators. By embedding high-end features into our most affordable devices, we are addressing the needs of cost-sensitive markets while maintaining a competitive edge in the premium space. 

Additionally, we are capitalizing on the rise of quick commerce in India. We have expanded our reach by offering HP peripherals, print supplies, and accessories through Blinkit, providing instant delivery for essential products. This has met with strong consumer interest, and we are now exploring a phased rollout of laptops on quick commerce platforms. This strategy boosts accessibility makes us a brand that is responsive to the demands of modern consumers. 

Also read: Top AI Laptops in 2025: Best Models for Work, Gaming, and Creativity