Musical.ly, a social media platform primarily based on short videos posted by users, reached a milestone of 15 million registered users in India. It allows users to create and post lip-synced videos with audio clips from songs or movie dialogues. The app boasts of 250K videos or 'musical.lys' uploaded every day in India. Bollywood celebrities such as Shraddha Kapoor, Tiger Shroff, Shahid Kapoor and Disha Patani have also joined the platform. In order to celebrate the milestone, musical.ly organised a meet-and-greet for the top users or 'musers' to connect with their fans and interact with them. It was followed by an influencer party where the top musers got to interact with each other including YouTubers and influencers such as Bhuvan Bam, Mallika Dua and others.
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