Hike to launch Multiple Apps in 2019

By Press Release | Published on Jan 10 2019
Hike to launch Multiple Apps in 2019

The company said that these multi apps will be specialized apps aimed at solving singular problems with greater ease and efficacy.

Honor Band 5i

Here comes the hottest smart band in town! The USB-enabled HONORBand5i is now available on @Amazon.in. Run and get it now at Rs 1999 only.

Click here to know more

Hike has announced that it will launch multiple apps in 2019, saying that these multi apps will be specialized apps aimed at solving singular problems with greater ease and efficacy.

Read the complete press release below

Hike, today announced that the company is looking at launching  multiple apps through 2019, in continuation with it’s intent to focus on Hike’s core - Social and Content.  

Kavin Bharti Mittal, Founder & CEO said “In 2019, we continue to double down on both Social and Content but we’re going to do it with an evolved approach. We’re going to do it across multiple apps. That means, in 2019 we’re going to go from building a Super App that encompass everything, to Multiple Apps solving one thing really well.”


Unbundling of Hike. 2017: Super App to 2019: Multi-Apps

The multi apps will be specialized apps aimed at solving singular problems with greater ease and efficacy. These apps will focus on 2 pillars - Content & Social, and executed through a step by step evolved approach. Kavin further added, “These are the 2 pillars of Hike with our users continuing to spend over 30 minutes per day on the platform and these remain spaces that have tremendous potential given the sheer scale and diversity of India. We are literally just scratching the surface.”

Since 2018, the company has been focused at simplifying the app especially around Social and Content. Multi apps will be designed by taking core parts of the Hike product and remoulding them into creating new apps, each delivering one service. Social and Messaging in one and Content in another. Users will be able to continue using the current Hike app or choose to seamlessly migrate to the new apps as they become available for a more focused User Experience.

According to Kavin, “In our business the User Experience is key and the value isn’t just in the number of users but how engaged they are on our platforms. Unbundling Hike into multiple apps focused on doing one thing allows us more room in the pixels to deliver much more around one problem. Moving to a Multi App Strategy no longer restricts us to a specific segment of the market. This is going to allow us to explore different parts of the market which is important given a significant number of new internet users have come from an older age demographic previously un-targeted by Hike.”


CES 2019: Dell Alienware m17 with 8th gen Core i9K processor, NVIDIA GeForce RTX 2080 | Digit.in
Press Release

Digit caters to the largest community of tech buyers, users and enthusiasts in India. The all new Digit in continues the legacy of Thinkdigit.com as one of the largest portals in India committed to technology users and buyers. Digit is also one of the most trusted names when it comes to technology reviews and buying advice and is home to the Digit Test Lab, India's most proficient center for testing and reviewing technology products.

We are about leadership-the 9.9 kind! Building a leading media company out of India.And,grooming new leaders for this promising industry.