Disney+ Hotstar releases movies under its “Multiplex” banner at 7:30 PM Indian time.
Mi TV users will get access to the content 2 hours before everyone else i.e., 5:30 PM.
Dil Bechara was the first movie to premiere as a part of Disney+ Hotstar “Multiplex” banner.
Xiaomi Mi TV users, there is good news for you. The company has announced that if you are a Xiaomi TV user and are subscribed to Disney+ Hotstar, then you will get access to movies released under Disney+ Hotstar’s Multiplex banner 2 hours before the rest of the world. So if there is a movie releasing on the platform that you are looking forward to and you have a Xiaomi TV, you can enjoy it 2 hours before the rest of the world.
Commenting on the integration, Mr Eshwar Nilakantan, Category Lead, Mi TVs said,” With consumers at the centre of everything that we do at Xiaomi, we are focused on providing truly innovative customer experience with the best specs and software which is seen consistently across all our Mi TV variants. Understanding the needs of the Indian consumers in these post-COVID times, we are taking our partnership with Disney+Hotstar ahead and providing film-lovers with an additional privilege of experiencing the premiere of some of the biggest Bollywood movies, two hours ahead of the official release. Through this first of a kind industry integration, we are confident that Mi Fans and consumers across the country will be able to enjoy watching the first day, ‘first show’ of some of the most multi-talented actors of the Indian film industry.”
What is Disney+ Hotstar Multiplex?
Well, just like Friday movies released in theatres and Friday night premieres on good old cable TV, Disney+ Hotstar Multiplex is the platform’s version of premiering a movie on Friday nights at 7:30 PM. Even though you can watch the movie after its release on the platform at your convenience, the logic of the 7:30 premier is to make it a family experience of sitting down and watching a movie. The advantage of the Xiaomi partnership is that viewers can enjoy the movie 2 hours before the rest of the world – at 5:30 PM
Xiaomi’s MI TVs run on Android TV and also give users access to Xiaomi’s own UI called PatchWall. According to Xiaomi, “PatchWall 3.0 with its Deep Integration with 23+ Content Partners brings together content from both local and global and across 16+ languages, resulting in one of the largest libraries of Video-On-Demand providers. With its unique Universal Search feature, users can search content from over 23+ content partner apps, hassle-free. It also allows users to safeguard content that is not suitable for Kids, with Kids Mode. Kids Mode allows you to view and browse content meant for your kids across all platforms with ease”.