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Vu has launched 15 new televisions today, ranging from 9 inch to 85 inches. Priced between Rs. 9,000 to 9,00,000, the new range of also includes full HD and 4K UHD TVs. The company also plans to launch a Windows TV soon. Vu entered into an exclusive tie up with Flipkart for online sales of TV sizes up to 55 inches, rest are available on Vu stores.
Devita Saraf commented “Last October Vu experienced unexpected success with the Vu Android TV which launched exclusively on Flipkart.com. It was sold out during the pre-launch period. Customers have been demanding more Vu products online, and this upcoming launch is a pioneering effort by Vu and Flipkart to meet that demand. Flipkart’s services arm, Jeeves, also ensures fast and quality installations and service which today’s customer also requires."
Commenting on this partnership, Amitesh Jha – VP Retail, Flipkart said, “The VU TV series has been very well received by our customers since its launch last year. We are happy to announce this exclusive partnership today and are positive that this will help us offer new-age and advanced electronic products at affordable prices to our customers. Overall, with more and more Indians opening up to shopping online for big ticket items, we are confident that the VU range of HD and UHD televisions will be an instant hit.”
Vu has introduced 3 new product categories – Personal TV, Affordable Luxury, and Hi-Fi 4K Ultra HD. The Personal TV category hosts television sizes from 19 inches up to 42 inches. The Affordable Luxury category hosts television sizes from 46 inches up to 65 inches, Vu’s Hi-Fi 4K Ultra HD category is an increased range for 2015.
Vu had recently launched 50 and 55 inch 4K televisions in India exclusively through Snapdeal. The Vu 50 inch 4K TV is priced at Rs. 89,900 and the Vu 55 inch 4K TV is priced at Rs. 1,19,000.
Personal TVs: Rs. 9,000 to Rs. 29,000
Affordable Luxury TVs: Rs. 32,000 to Rs. 1,60,000
Hi-Fi 4K UHD TVs: Rs. 42,000 to Rs. 9,00,000