LG Electronics has launched a new range of 25 televisions in India featuring its proprietary ThinQ Artificial Intelligence (AI) and powerful α(Alpha)9 processor. The price of the TVs starts from Rs 32,500 and go up to a whopping Rs 29,49,990. The TVs are unveiled under the OLED, Super UHD, UHD and Smart TV categories and LG claims that these TVs bring a new level of convenience, enhanced connectivity and an immersive TV viewing experience. Consumers can give voice commands to play content on the TVs and there are over 800 commands that work even without an internet connection. The TVs come with Mobile Connection Overlay that enables customers to watch content on both mobile and television screens simultaneously.
“Artificial intelligence functionality backed up with extensive research is incorporated in televisions with an aim of delivering a unique and more intuitive experience. We have taken a step ahead to implement AI function across our range of smart televisions. At LG, our interest is in improving the user lifestyle and convenience,” Younchul Park, Director-Home Entertainment, LG Electronics India, said.
The α (Alpha) 9 intelligent processor delivers accurate colours, more realistic and improved image renderings from a wide range of angles. A core element of the α9 processor is the four-step process of noise reduction that reduces grains and banding noise. The ‘colour correction algorithm’ expands the reference colour coordinates by seven-fold to deliver natural colours in the picture, the company claimed.
Further, the α9 processor is designed to support High Frame Rate (HFR) for producing smoother and clearer motion images at 120 frames per second for better rendering of fast-action content. The processor is combined with Dolby Atmos technology which provides object-based 360-degree surround sound. These televisions also support the full palette of HDR, including Dolby Vision, advanced HDR by Technicolor, HDR10 Pro, HLG Pro, creating a true cinematic experience at home.
LG also unveiled its 2018 range of premium 4K Super UHD TVs with Nano Cell Technology, ThinQ AI, α (Alpha) 7 processor, Dolby Atmos and Full Array Dimming. By combining these technologies, LG’s 2018 Super UHD TVs offer deeper blacks, enhanced image rendering and improved shadow details. LG’s technology improves black levels by independent control of LED light zones, improving shadow details and reducing light bleeding resulting in enhanced contrast. The new range of TVs use the latest webOS that provides seamless, intuitive navigation with Magic Remote's point, click, scroll and voice commands.
You can read the first impressions of LG OLED C8 55-inch TV here.