LG has launched its new range of OLED TVs in India. The new lineup consists of models 77/65W7, 77G7, 65/55E7, 65/55C7 and 65/55B7, with prices starting at Rs. 3.25 lakh, and going up to Rs. 30 lakh. All of the TVs feature Dolby Vision, Dolby Atmos and Technicolor’s colour science expertise.
Younchul Park, Director- Home Entertainment, LG Electronics India, stated, “Our newly launched range of OLED TVs is a testimony to our commitment of bringing top-of-the-line products and services to our users in India. With the unique and compelling revolutionary technology in the LG OLED TV range, the company has paved a way for the field of smart technology. The all new range of OLED TVs is in line with our vision of empowering Indian consumers with offerings that integrate state-of-the-art technologies and great aesthetics. At LG, we believe that new breakthroughs mark the new highs of human achievement and the newly launched OLED range of TVs is an important step in this direction.”
The LG 2017 OLED TVs feature Active HDR for displaying HDR content. The company says that this allows the TVs to process the picture frame by frame, and insert dynamic metadata where needed. The TVs also support the entire range of the HDR formats including the aforementioned Dolby Vision, HDR10, and HLG (Hybrid Log Gamma). The company says that the new HDR Effect feature in the new devices process standard definition content frame-by-frame to improve brightness and specific areas, enhance contrast ratios and render more precise images. Further, all TVs run on webOS and the user can navigate the interface via the Magic Remote by scrolling, gestures, or through voice commands.