LG Electronics India has launched a range of AI ThinQ televisions with built-in Amazon Alexa, Google Assistant and Apple AirPlay 2 support. The new lineup includes various TV models under the company's SMART, LED, UHD, NanoCell and OLED AI ThinQ series. The television sizes start from 80 cms (32-inch) to 195 cms (77-inch) and are priced between Rs 24,990 and Rs 10,99,990. The OLED TVs start at a price of Rs 2,09,990, while the UHD series starts at Rs 50,990 and the NanoCell TVs can be purchased at a base price of Rs 82,990. The built-in Alexa and Google Assistant are available in the UHD TVs, NanoCell TVs and OLED TVs only. LG claims that it is the only TV brand to provide support for both AI platforms without the need for additional hardware in its TVs. The South Korean giant has also stated that a few of the AI functionalities will be available after software update in the future.
“We’re thrilled to introduce Google Assistant, Amazon Alexa and AirPlay2 in our televisions that will certainly bring more convenience to our customers. This addition is LG’s commitment to simplifying the customers’ lives. With this built-in technology, users of LG televisions will be able to do much more than simply watching TV like, they can read news updates, check weather forecast, order food, essentially they can control their surroundings in a much easier and efficient way. We are confident that this new feature will elevate the home entertainment experience of both our existing and future consumer,” Younchul Park, Director-Home Entertainment, LG Electronics India, said in a statement.
Customers can use Alexa Routines on the supported TVs, and can link together actions such as controlling their smart lighting, reporting on the weather, or listening to daily horoscope -- just like users can do with other Alexa-enabled devices. Users can also play music, listen to audiobooks and even use over 20,000 Alexa Skills that are already available on the Alexa Skill Store. One can also connect the TVs to external gaming consoles and soundbars by saying, ‘Alexa, Connect to soundbar’ or switch to picture mode by saying ‘Alexa, Change to Cinema Mode’.
For those who prefer Google Assistant over Amazon Alexa, LG has incorporated the AI-powered latter virtual assistant as well. Just like Alexa, users can select their favourite programmes, ask questions, and control compatible smart home devices with the Assistant. Using intelligent voice control, the users can speak into the LG Magic Remote to search for shows, change TV settings, switch to different inputs and more. With the Google Assistant built-in, users can also ask it to help manage daily tasks like scheduling calendar events or adding items to the shopping list.
Apple AirPlay 2 and HomeKit support is only available in the LG 2019 OLED and select NanoCell TVs. With AirPlay 2 support, users can watch content like videos and photos on the Apple TV app and other video apps on compatible LG TVs connected to an Apple device. With Apple HomeKit, customers will be able to control the latest range of TVs with ThinQ AI by interacting with Siri or the Home app.
All the TVs under the OLED and NanoCell ranges are powered by α (Alpha) 9 Gen 2 processor and deep learning technology. LG says that this tech allows the processor to optimise images by recognising source quality and implementing an algorithm to display the images. The company claims that the processor can analyse ambient conditions to set the optimal screen brightness levels. Additionally, the AI capabilities in the Alpha 9 Gen 2 processor is also said to fine-tune the audio according to the content type, making movies and TV dialogue more coherent. While the AI can adjust audio settings, the users can also make manual adjustments. The televisions also support Technicolor, HDR10 Pro, HLG Pro HDR and Dolby Atmos technologies.