Idea has introduced direct carrier billing on all app purchases made on the Google Play Store. This feature lets Idea users pay for apps, content, and in-app purchases though their prepaid or postpaid accounts. In order to avail the service, subscribers will have to choose the Idea billing option when they are prompted during a purchase. The company added that a nominal convenience charge will be included in the final transaction. This is the first time such a feature is introduced in India.
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